BRITISH COLUMBIA – Mark Bertoli, a Senior Investment Advisor, isn’t a sleep expert, but he and his team have certainly helped clients find peace of mind by ensuring their financial affairs are in order. After serving clients for over three decades as Abbott Wealth Management, the company had evolved into Generation Private Wealth, a name that better reflects its mission. For Mark, the change was fundamentally about raising the bar in the financial services industry and improving the lives of the families they serve.
“Generation Private Wealth is a commitment to the holistic generational financial planning we provide,” shared Mark from his office in Kamloops. “Our mission statement is ‘we improve lives’ and the six pillars we have uniquely designed help to support this goal. We are also committed to raising the bar in the financial services industry. We believe that holistic wealth management should be the norm where advisors take care of the family in its entirety.”
The team specializes in financial planning for families throughout Western Canada. Mark and his business partner, John Van Limbeek, knew that while managing wealth was essential, true value came from helping with the intricacies of their clients’ lives.
“We manage the financial affairs of our clients, and this can often include complex scenarios from intergenerational wealth transfer to working with blended families,” John noted. “It’s why a comprehensive approach like ours is required.”
Mark recalls a particular situation involving a couple who had successfully built significant wealth through their business but were paralyzed by the thought of estate planning because of the dynamics of their blended family. They simply didn’t want to discuss how to manage the complexity.
“The best thing we can do for someone is have them not wake up at two in the morning worrying about ‘that thing,’ whatever it is. Whether it be the transition of a business, intergenerational wealth transfer, tax issues, or even personal health. Holistic planning considers all aspects of the client’s lives, helping to resolve complexities so they can sleep better at night.”
To address such situations, Generation Private Wealth utilizes six pillars designed to ensure nothing in a client’s life is missed. These pillars cover the generation of wealth, generational wealth protection, generational impact, generational wealth transfer, and the generation of tax strategies. Mark acknowledged that this can initially feel daunting.
“We understand that when you look at the six pillars of Generation Private Wealth, you almost don’t want to start because it is a lot to consider. We help by looking at the pillars systematically, so people aren’t overwhelmed, but instead empowered.”
The team collaborates with clients to rank-order the pillars from one to six based on what is most important to them. This approach addresses areas one by one before moving on to the next. For example, a younger family might prioritize building wealth and protecting their children, while an older family might focus on intergenerational wealth transfer or the sale of a business.
John emphasized that their commitment goes beyond financial figures with the sixth pillar: a healthy generation. The pillar emphasizes physical and mental well-being as an important part of true wealth, offering programs like annual executive health screenings.
“If you’ve only got two or three days left to live, it doesn’t matter how much money you have,” he stated. “Spending a little annually to ensure your health and the health of your family is assessed and addressed proactively is one of the best investments you can make.”
Mark, John, and their team see the name change and the six pillars as an evolution designed to help clients reduce stress and enjoy life more.
“We are the same team but with a laser focus on holistic wealth management with generations in mind,” Mark said. “We know that as our clients walk through the six pillars and discover solutions and clarity, they sleep better with less worries and complexity to weigh them down. For our team, it gives us great pleasure in seeing the satisfaction and the peace of mind for our clients.”
Any view or opinion expressed in this presentation are solely those of the Author and do not necessarily represent those of Harbourfront Wealth Management Inc. The information contained herein was obtained from sources believed to be reliable, however accuracy is not guaranteed. The information transmitted is intended to provide general guidance on matters of interest for the personal use of the viewer, who accepts full responsibility for its use, and is not to be considered a definitive analysis of the law or factual situations of any individual or entity. Any asset classes featured in this presentation are for illustration purposes only and should not be viewed as a solicitation to buy or sell. Past performance does not necessarily predict future performance, Prior to making any decision or taking any action, you should consult with a licensed professional.
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